Ads and Subtraction

This article argues for an antitrust exemption for newspapers, so that all newspaper owners can get together and collusively decide to begin charging for on-line content at the same time. What’s interesting about the article is not the opinion — after all, every struggling industry could argue that the path to salvation is allowing participants in the industry to engage in price-fixing or other, similar joint behavior at the expense of consumers — but rather the statistics about the stunning declines in classified ad revenue and display ad revenue for daily newspapers. No wonder newspapers are struggling!

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