Every year I choose from among the firm’s holiday cards and then individually write, address, and mail the cards to clients. I send the cards as a personal expression of appreciation and good will, with a handwritten note and signature. I occasionally get Christmas cards where the “sender’s” name is embossed on the card and there is no sign that the card has even been seen, much less touched, by a human being. What is the point of such cards? If you can’t take a few moments to write a message expressing your thanks or extending your good wishes for the holiday season and the coming year, what is the point of sending a card in the first place?
This year the firm is strongly encouraging all attorneys to send electronic cards, because they are “greener.” I want to support the firm’s efforts to be environmentally sensitive, so for the first time I will be sending out electronic cards this year. I have to admit, though, that I am having some doubts. Although you apparently can type a personal message with your card, I am not sure it conveys the same degree of holiday cheer as a paper card. Greetings that you can send out with a few keystrokes and a tap of the “send” button don’t seem as meaningful as holiday wishes that are handwritten, hand-addressed, licked, stamped, and put in the mailbox. Will the people who get the electronic cards feel like they have gotten short shrift?
Readers: What do you think?