The Post-Big Ten Expansion, Impending Divisional, Corporate Naming Rights Championship Game Blues

The Big Ten football meetings occurred yesterday and produced good news and bad news for football traditionalists.

The good news is that the Big Ten is going to move from an eight-game in-conference schedule to a nine-game in-conference schedule to try to preserve rivalries.  If that means that Big Ten teams will play a conference opponent rather than a cupcake, I’m all for it.  (Let’s hope, though, that the extra conference game doesn’t keep Big Ten teams from scheduling tough out-of-conference opponents, as Ohio State has done recently with Texas, USC, and Miami.)  The other good news is that further expansion is on hold, for now at least, and Notre Dame is off the table as a candidate.  The Irish apparently want to keep their independent status in football, and I say more power to them.  The reality, however, is that there are significant financial pressures favoring expansion, so our respite from more expansion talk is probably only temporary.

In my view, the bad news is more significant than the good.  The conference will split into two six-team divisions, there will be a conference championship game, and — horror of horrors! — the “naming rights” for the championship game will be sold.  So, instead of “The Game” ending the season for Ohio State and Michigan, we will have to endure a post-rivalry Blanditron Corporation Big Ten Championship Game at some non-campus location like Chicago or Detroit.  Sorry, but it just doesn’t have the same emotional clout for me.

A lot of this has yet to be worked out, of course.  The conference hasn’t decided which teams will go into which division — do you divide them east-west, north-south, or alphabetically? — or where a championship game will be played.  For now, all we know is that the Big Ten world is changing, and 2010 will be the last year for the conference in its hallowed, currently recognizable form.  Let’s enjoy it, in all its fleeting, tradition-rich glory!

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