Roll On, Big O

The human brain is weird — or at least, mine is.  I may have trouble remembering the name of a person I met last week, but I can recall with crystalline clarity the lyrics to The Beverly Hillbillies theme song.

Today as I was driving home, for some unknown reason, I thought of the ’60s advertising jingle Roll On, Big O, which was sung in commercials for Lawson’s Stores in northeast Ohio.  Talk about obscure!  Yet there it is, firmly implanted in my brain, never to be dislodged.  Of course, the Big O was a pretty cool commercial.  It was about Lawson’s truck drivers who drove a truck called the Big O from Florida up to Ohio, non-stop, in order to deliver a fresh load of Florida orange juice to Lawson’s stores.  The part I remember is as follows:

Roll on, Big O

Get that juice up to Lawson’s in 40 hours

Now one man sleeps while the other man drives

On that non-stop Lawson’s run

And the cold, cold juice in the tank truck caboose

Stays as fresh as the Florida sun

Roll on, Big O

Get that juice up to Lawson’s in 40 hours

Of course, 40 hours now seems like a long time for a drive from Florida to Ohio, but this apparently was in the days before interstate superhighways blanketed the nation.  And it also was in the innocent days before “Big O” had another connotation that makes running a Google search for “Big O” these days an interesting exercise.

In any case, I am pleased to see that the indispensable Youtube has preserved the commercial for all to enjoy:

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