Big Ten BMWs

This season BMW and the Big Ten Conference announced a partnership to make the BMW the “official luxury automobile”  of the Big Ten.

I suppose we all just have to accept the fact that college athletics is awash in cash and that conferences like the Big Ten want to maximize their generation of money by selling the naming rights of championship games and entering into “partnerships” with corporations that then can use the affiliation to market their products during TV broadcasts.

Still, it seems odd for the Big Ten to enter into this kind of deal at the same time that Ohio State — one of the Big Ten’s flagship schools — is wrestling with NCAA sanctions because some of its football players traded athletic gear for tattoos and allegedly were paid a bit more than they should have been on odd jobs.  I’m not excusing their conduct, but the money involved in their activities was chump change compared to the cost of a BMW automobile.  Isn’t it flat-out hypocritical for an amateur athletic conference to have an “official luxury car”?

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