One of the more annoying developments in modern American shopping is this: you can’t buy something anymore without somebody asking you to take a survey.
Usually the scenario is as follows. You buy a product, and at the cash register the clerk hands you the ridiculously long receipt and points out the website address that is printed there. S/he asks you to go to the website when you get home to take a “short survey” (“it won’t take more than five minutes”) so the store “can provide you with better service in the future.” Sometimes the clerks ask you to give them a favorable mention, by name, when you complete the survey. And, of course, if you do so you might win some kind of prize — like a gift certificate to the same store.
Do any consumers actually go home and complete the requested survey? Other than shoving knitting needles up my nostrils, it’s hard for me to come up with things that I would less like to do than take a survey where I provide a store with personal information in exchange for nothing — and do so at the expense of my valuable downtime.
When I’m at home, every moment is precious, to be hoarded like a miser’s stash of gold and spent carefully. I resent it when stores act like my time is so worthless that I would eagerly go home to give a store marketing data that it can sell and rave about the kid who rang up my transaction.