Richard got a chance to go to one of the NBA championship series games last night, to cover the NBA’s use of social media.
The result is a really interesting article that addresses not only how the NBA deftly uses different social media sites — and decides which sites are best suited to which kinds of stories or photos — but also the enormous popularity of basketball worldwide. I had no idea that the NBA had millions of followers worldwide, or that so many people use social media to follow the sport. If you want to get a good idea of how the internet and modern communications have made the world a much smaller, more intimate place, Richard’s article is a good place to start.
And allow me to put in a plug for Richard’s Twitter feed, which not only gives you a first look at his articles but also includes links to other interesting stories and observations.