You’ve got a new product that you want to roll out to the American public. It’s hugely important, and hugely controversial.
You’re trying to appeal to young people. You want them to sign up for your product. You know that their participation is crucial if you want your product to be a success.
You also know that most of the people in your target demographic are tech-savvy folks. If they are going to sign up, they are going to do so through a website. After all, it’s how they buy music, and concert tickets, and other things that they want. If your new venture is going to be successful, it’s essential that you have a website that is user-friendly.
So, who do you select to manage and supervise your roll out and website development? A computer geek who has developed successful, accessible websites for google, Amazon, and other lucrative internet businesses? A tech wizard who is intimately familiar with cutting-edge technology and user interface concepts?
Or, the ex-governor of Kansas?
Toto, I don’t think we’re in Kansas anymore!