Orange you glad the Cleveland Browns embarrassed themselves, again, with an overhyped helmet announcement today?
In case you missed the big news, the Browns have selected a new shade of orange for their helmets — one that they say “matches the passion of the Dawg Pound.” (They claim it’s “brighter and richer,” all at the same time.) The facemask on the helmet will go from white to brown, which “represents the strength and toughness of Cleveland.” And there’s a new, sort-of-snarling cartoon dog to serve as a logo for the Dawg Pound. Hooray!
How about this: instead of choosing colors to reflect “passion” and “toughness,” how about a team that plays every game with passion and toughness? How about representing the poor, long-suffering fans of Cleveland with wins and playoff appearances, rather than a stupid brown facemask? It’s probably a good thing that the facemask is brown, because the Browns organization should shove it, and all other marketing gimmicks and silly cartoon dogs, where the sun don’t shine until they start playing like an honest-to-God professional football team rather than a long-running national punch line.
Doesn’t anyone in the Browns organization realize that this announcement make this sorry franchise look like it is paying more attention to color swatches than fielding a decent team? Since we apparently can’t put together a winning team, I guess we’ll have to hope that the Browns’ subtle color judgments will earn an interior decorating award or mascot branding award.
Boy, the Browns have really lost their way, haven’t they? It’s humiliating.