I’ve really come to dislike those T-Mobile commercials. Filled with quick cuts from one group of happy, dancing twenty-somethings to guitar-playing scruffs to youthful, grinning selfie-snappers, all of whom are precisely dishevelled and wearing kicky scarves and snazzy hats, the T-Mobile commercials are even more specifically focused at an age group than toy commercials on Saturday morning TV.
And it’s an age group that I no longer belong to.
I’ve been dimly aware for some time that I’m completely out of it when it comes to phones. I know this because of the shocked expressions of my younger colleagues when I haul out my cell phone, immediately followed by a bemused expression when I plug it in to charge the battery — again. It’s the same bemused expression you probably gave your grandparents when you noticed that they spilled food on themselves while eating a recent meal and are walking around with tomato soup on their blouse and breadcrumbs on their cardigan.
I think I’ve got an iPhone 4. Could a new iPhone do more, if I got one? Undoubtedly. But my current phone provides the limited phone/email/internet access/apps I actually use — and, candidly, rather than being moved to ecstatic dancing about getting a new phone, I kind of dread the thought. I know that when I go to get one the customer service rep will be some precisely dishevelled, phone-arrogant twenty-something who probably plays guitar on breaks who will ask me condescending questions about my phone needs that I don’t fully understand. It’s nettlesome. Plus, there’s an obvious risk that, when I get a new phone, the apps I actually use will mysteriously vanish or move or be unworkable. So I stick to my old, tried-and-true, reliable-if-constantly-leaking-battery-power phone.
When I see those irritating T-Mobile commercials, I feel guilty about my phone backwardness — but then I read a recent survey that shows that a majority of Americans will upgrade their phones only when the phone stops working or becomes obsolete. That basically means I’m still comfortably in the majority and maybe even a titch ahead of the curve, because my phone still works fine and doesn’t appear to be obsolete — not that I would know.
Ha! So take that, T-Mobile! It’s nice to know that there is a Silent Majority of technology-challenged Americans who aren’t data obsessed and sent into paroxyms of dancing joy by the newest cell phone and data service plan.
Now excuse me while I check my shirt for food stains.