Kish has made a lot of really good decisions about decorating our house, but one of my favorites is what she has done with the brick walkway leading to our back yard. It used to have a flimsy wire fence, but Kish decided to replace it with a wrought iron fence and then hang some planters along the fence line. Because the walkway is between two houses it rarely gets sunlight, so the planters are filled with plants that thrive in the shade.
The result looks very cool in my view, and reminds me of of what you might see in the Garden District of New Orleans.
It’s obvious that ad revenue on some free websites is tied to “clicks” — how many times people tap their mouse to access a story. It’s one way for the website to account for its traffic and provide data to advertisers who want to know how many people are seeing their banners and pop-up ads. Not surprisingly, many websites are set up to maximize clicks. That’s why you often need to click “next page” to read an entire article, for example.
The most irritating aspect of the click-counting emphasis, however, are the articles that clearly are “clickbait.” You’ve seen them featured on the websites you visit, cluttering things up like unsightly litter on the side of a highway: where are members of the cast of an old TV show now, what “jaw-dropping” dresses got worn to a recent awards show, which celebrities have killed a person (number 8 will shock you!), what “weird trick” will allow you to immediately lose 20 pounds or secure your retirement, and on and on. You’ve probably gotten to the point that you don’t even notice them anymore on the websites you visit.
What’s discouraging about the “clickbait” phenomenon, however, is that even more high-end internet content providers seem to be unable to resist publishing their own form of clickbait. Those are articles that clearly are designed to stoke controversy and provoke criticism, in hopes that the articles will be linked and discussed on other websites. They’ll gladly accept harsh bashings if a few more clicks come their way.
Even as august a publication as the New York Times isn’t immune from the lure of clickbait. Recently the Times published an article called “27 Ways to Be a Modern Man” that can only be viewed as high-end clickbait. It’s a silly piece that lists grossly implausible attributes of “modern men” — such as that they not only buy shoes for their wives, but will know their wife’s shoe size and which women’s shoe brands run large or small — and it’s gotten creamed all over the internet. But I’m guessing that it’s been one of the biggest click-producers that the Times has published recently, and that will make the Times, and its advertisers, happy. (I’m not going to link to it because the last thing I want to do is reward the publication of any more clickbait.)
It’s sad, really, to see publications like the Times stoop to the level of clickbait. It makes me wonder what kind of long-term impact the internet is going to have on the quality of journalism in America.
Ohio State (other than Ezekiel Elliott) didn’t exactly knock my socks off yesterday in their close win over a very game Indiana Hoosiers squad, but the statistics above are the ones that count: Ohio State is 1-0 in the Big Ten and 5-0 overall.
Members of Buckeye Nation who bought into the team’s preseason hype are freaking out that Ohio State not only hasn’t crushed Indiana and its other opponents, but has struggled and doesn’t really resemble the team that rolled over Wisconsin, Alabama and Oregon at the end of last year. And they’re right in the sense that this team has a lot to work on. Way too many turnovers, stupid penalties, muffed center snaps, lack of timing between quarterback and receivers, some bad in-play decisions, and a general out-of-sync feel have kept the offense from showing its true potential. The defense has been better, but it has had its breakdowns, too — and yesterday the offense did it no favors by failing to put together any sustained drives. When you leave the defense on the field and let the other team run 30 more plays than you do, there are bound to be breakdowns.
I’m not going to join the chorus of Ohio State fans who are second-guessing the coaches. This team obviously hasn’t gelled yet, and it will be on the coaches to make that happen. Eventually, turnovers and penalties will bite you if they aren’t stopped. But nevertheless, Ohio State has managed to find a way to win — and yesterday they did it against a fired-up team that looks to be on the upswing, on the road, in sloppy conditions. Some good teams that weren’t having their best day would have lost yesterday’s game. It says something positive about this team and its coaches that Ohio State didn’t let that happen.
Four teams ranked in the top ten lost yesterday, and two of them got crushed. Other teams — like Michigan State — also struggled. That’s the way college football works. Ohio State fans should stop fretting about style points and start appreciating the Ws.