Playboy has announced that, beginning next March, it will no longer feature photographs of completely naked women. Sure, there will still be a “Playmate of the Month” — whether there will be a centerfold is still up in the air — but the pictures will be of the PG-13 variety, with women in provocative poses. It will be part of a redesign of the magazine, which will continue to feature interviews and articles and fiction and a sex columnist but will have more content about liquor and more visual art.
Playboy is struggling to remain relevant in today’s internet world, where photographs of naked women, and beyond, can be found with a few keystrokes. First published in 1953, Playboy has long been credited for helping to usher in an America with a less puritanical attitude about sex — but its high point passed by decades ago. Its best-selling issue, which sold more than 7 million copies, was published in November 1972. Its circulation is down to about 800,000 now. Other magazines that featured similar content no longer exist.
I haven’t seen a Playboy in years, but I remember the ’60s and ’70s, where Playboy was sold in drugstores from a little rack, separate from the rest of the magazines. Sometimes the rack was behind the counter, but sometimes it was tantalizingly placed out in the store itself, potentially available to inspection by curious teenage boys who’d heard about it from other kids at school. Would they have the nerve to pick up a copy and quickly riffle its pages, hoping to catch a peek at a bare breast and not be yelled at by the shopkeeper or humiliatingly seen by a Mom in the neighborhood? Those days are long gone.
I’m not wistful about the arc of Playboy‘s rise and decline; I’ve often thought that Hugh Hefner is one of those people who has skillfully managed the media to obtain better press and more attention than his actual cultural significance merits. But Playboy‘s decision to yield the field to the porn sites is an interesting development. Playboy‘s website stopped displaying nude photos some time ago, and it reports that the average age of its website visitors declined — the teenage boy effect, perhaps? — and its web traffic increased.
Now they will try that experiment with the magazine, and we will finally learn the answer to an age-old question: do people actually read Playboy for the articles?