I admit it: I laughed out loud at the Doritos ultrasound commercial during the Super Bowl yesterday. Any guy who’s been to a sonogram appointment would like the set-up, because even the most disheveled slacker would never dream of taking a bag of Doritos to munch on while the doctor is showing you live pictures of the soon-to-be newest member of the family. The idea that the baby was aware of the Doritos and wanted some is just a funny concept. And the ending caught me totally by surprise.
I didn’t think about the commercial again until I read some articles this morning showing that the commercial has become the latest focus of the abortion debate. NARAL Pro-Choice America sent out a tweet saying that the ad was “using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight.” And the pro-lifers then came out to depict the commercial as a strong pro-life statement.
Really, people? Pregnancy and childbirth and new babies used to be the source of a lot of great humor. There was a classic episode of The Dick Van Dyke Show where Rob Petrie is convinced that Baby Petrie wasn’t their child and was switched at birth with Baby Peters — setting up one of the funniest moments in TV sitcom history, shown below. I’d hate to think that political sensibilities are now going to make that area out of bounds.
Sigmund Freud purportedly said “sometimes a cigar is just a cigar.” C’mon, people — sometimes a funny, silly commercial is just a funny, silly commercial, not some momentous political statement. Can we please lighten up a bit?