What The WGU?

These owl ads are popping up all over Columbus. They’re on the sides of buildings, on the signs at the bikes to go stations, and on just about every other ad location you can think of.

I like the stern, alert owl picture, but there’s one big problem from my standpoint — the ad doesn’t say the name of the “university” that is being advertised. It’s pretty obvious that the whole point of the ad campaign is to pique your curiosity and get you to do a search for WGU, so you can find out what it is. Those campaigns are consciously designed to manipulate ordinary people — and I hate that.

So I hereby declare that I’m not going to be manipulated. I guess I’ll just have to go through life without learning what WGU is. Let the owl stare all he wants — I’m not biting.

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