Name Upgrade

Just last year, it bore the straightforward but dismissively insulting name “Dump Road.” But the same impulses that caused someone to come up with “pre-owned vehicles” rather than “used cars” and to rebrand the Patagonian Toothfish into Chilean Sea Bass were brought to bear, and “Dump Road” became the considerably more upscale and environmentally friendly “Transfer Station Road.” There’s still a town dump on the road, of course, but that’s beside the point. Dump Road deserved a better name.

What Deer Isle road is next up for a new moniker? Weedfield Road, perhaps? Let’s see . . . how about Wilderness Trace? Or maybe Natural Lane?

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