Capturing The Moment

Every once in a while a TV commercial aptly captures the prevailing zeitgeist and popular culture of the moment in a way that ponderous news articles or pontificating academics simply can’t match.

So it is with the classic, current “sunset heart hands” commercial for Taco Bell, which makes me laugh every time I see it.  It’s not only hilarious, it also deftly skewers the phony, social media-obsessed, it’s all about the photos world in which we now live.  Faced between a choice of eating some tasty chicken rolled tacos and taking another pointless Instagram photo, what self-respecting person wouldn’t opt for the tacos — even at the price of a snarling girlfriend?

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