The other day I walked past this brightly painted car in a nearby parking lot. I was struck by its color, which I thought made this 2020 Hyundai Kona look like a colossal insect, ready to skitter across the asphalt and disappear into the foliage.
Car manufacturers have come a long way since the days of Henry Ford — who supposedly said that car buyers “can have any color they want, so long as it is black.” Now, the different makes and models always offer an interesting palette of color options to new car buyers, and usually the colors have very evocative names. From a review of the Hyundai website, it looks like this particular hue is “lime twist,” and it is available only on certain Kona models. Other options in the Kona rainbow include “chalk white,” “sonic silver,” “thunder gray,” “surf blue,” “sunset orange,” “pulse red,” and “ultra black.” I guess you’d pick “lime twist” if you want to be reminded of the sultry tropics every time you get into your car, or perhaps because you work as an entomologist. In any case, one obvious advantage of the color is that there’s not much chance that you’re going to struggle finding your car in a crowded parking lot.
I’ve always been leery about buying a brightly colored car. I’ve always subscribed to the notion that yellows and oranges and reds are going to be magnets for police officers eager to hand out speeding tickets and are tough to keep clean, especially during the dreary, road salt-encrusted winter months. The only new car I’ve ever bought with any kind of color was a 1988 Honda Accord that was “harvest gold,” which I figured wouldn’t show dirt too much. Since then, I’ve stuck with basic black on every car I’ve purchased. My brother-in-law in the car business thinks black is the most beautiful color for a car, so long as it is kept clean, and I tend to agree with him. At this point, I’m not realty interested in attracting attention with my ride, whether from the highway patrol or otherwise.
Maybe Henry Ford was on to something.