Masked Messaging

Now that it looks like masks are going to be with us for a while, we can expect to see a trend away from those blue-and-white paper masks and homemade cloth masks to more high-end masks with special messages or corporate branding. The process is already starting, as shown by this mask that is for sale at one of the downtown Stonington shops.

Will masks with the Starbucks logo, for example, become as much a part of the Starbucks employee “uniform” as the barista’s apron? Will the political types among us use masks to alert us to their voting preferences? And will matching masks be offered as part of the complete ensemble at women’s fashion websites? How long will it be before mask ads become a familiar part of the Facebook experience?

The American economy tends to move pretty quickly on this stuff when there is money to be made, and American consumers will lead the way. Before we know it, masks will be just another part of keeping up with the Joneses.

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