The cereal makers keep pushing the envelope and blurring the lines between cereal and dessert—as well as messing with our holiday traditions. I’m not sure that Kellogg’s Peeps cereal can ever be topped, but I saw two new strong entrants in the cereal advances category on a recent trip to the grocery store: Kellogg’s Elf On The Shelf Sugar Cookie Cereal With Marshmallows (really, that’s what it says on the box) right next to Post’s Dunkin’ Mocha Latte Cereal made with Dunkin’ coffee that the box discloses is both naturally and artificially favored. (No kidding!)
I can’t figure out what’s weirder—Christmas-themed cereal in April, or wanting to buy a cereal that tastes just like the sugary flavored coffee that you are drinking with your cereal. I guess as between the two I would have to pick the Elf On A Shelf cereal, both because it threatens complete sugar overload and because kids deserve a break from thinking that creepy bug-eyed elves are spying on them and monitoring their behavior all year ‘round.