The Elf, Himself

I was on the road yesterday and happened to catch some sports talk radio hosts making fun of the Cleveland Browns’ new midfield logo, shown above. They were laughing at the idea that a football team would feature a giant elf on the field. They compared Brownie the Elf unfavorably to one of the old Rice Krispies elves, arguing that he looks angrier and somewhat disturbed. And they professed not to understand why an elf would be associated with the Cleveland Browns, arguing that a logo of a dog–due to the Dawg Pound section of fans in the stadium–would be a much better logo. .

The sports radio hosts are not alone in dissing Brownie the Elf and the Browns’ field. One article even suggests that the Browns specifically picked the elf logo to gin up controversy and distract from the team’s on-field problems last year and its dubious off-season decision to go all in for Deshaun Watson, the quarterback who was obviously facing a long suspension due to multiple claims of sexual misconduct.

I’m a supporter of Brownie the Elf, and evidently so are lots of other Browns fans–which is why the running elf won the poll the Browns ran to select their new midfield logo. And while I wouldn’t expect sports radio hosts or sportswriters to actually do any research before voicing their ill-informed opinions, I think Brownie is a great choice. Why an elf? It’s obvious: the team has long been known to fans as the Brownies, and a brownie is a synonym for an elf–just like pixie and sprite. The elf has been associated with the franchise for decades, much longer than the Dawg Pound, which didn’t really start until the 1980s. And the elf is showing fierce determination because he’s running the football and getting ready to give a devastating elfin stiff-arm to a would-be tackler.

I also like the elf choice because it says a lot about Cleveland, which has always gone its own way and marched to the beat of a different drummer. Lots of people have disparaged Cleveland over the years, but in reality it’s a great city with a lot of heart, a blue-collar mentality, and a quirky sense of humor, besides. Picking an elf for the field is just another way for Cleveland to show those qualities for all to see and reaffirm that the Best Location in the Nation isn’t worried about the tender sensibilities of sports talk show hosts or the conventional, boring, market-driven decisions of other NFL teams. And the fact that the running elf goes back to the days when the Browns were regularly competing for, and frequently winning, the NFL championship, doesn’t hurt, either. Given the Browns’ struggles since they came back to the league in 1999, why not pick a logo that harkens back to the team’s glory days?

I’m glad the Browns picked Brownie the Elf to grace the field. Now let’s just hope that this season we can celebrate what happens on the field, too.