Slushees Rebranded

We took a walk down High Street this morning and stopped in the United Dairy Farmers store. UDF customers must be a thirsty bunch, because the store offers every conceivable kind of beverage—including a range of different slurpee (aka slushee) flavors.

Except they aren’t called slurpees or slushees any more. Now they are called “gourmet ice,” according to the signage on the machines. It’s hard to imagine, however, that a slurpee or slushee could be presented as a “gourmet” item. That’s particularly true when one of the flavors is “Tiger’s Blood”.

I guess you should look for it the next time you go to a Michelin-starred restaurant.

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