Yesterday I was walking past the former downtown Lazarus building when I noticed that two of the original display windows had been decorated for the holidays, as would have been done back when the Lazarus department store actually occupied the space. The two windows definitely give off a throwback Christmas vibe, with the ankle-deep cotton ball snow, the gold ornaments and fixtures, and the carefully placed mannequins dramatically displaying the women’s dresses and coats.
I think these are now the only two of the display windows that remain, but in the old days there was a row of them, and people would actually make the trip downtown just to check out the new goods that were featured in the the windows. In all likelihood, they would then go inside the Lazarus to see Santa and do some shopping–just like what is shown in the scenes of A Christmas Story. The display windows were a great form of point-of-purchase advertising, and a good window designer could definitely increase sales. Equally important, no kid’s Christmas list was complete until they had taken a look at the department store display windows to see whether there was something cool there that should be added.
I’m glad to see that these two display windows survived, even though the Lazarus department store is long gone and the building itself has become a kind of multi-purpose office space. I’m sure the cotton ball manufacturers are grateful, too.
I love holiday display windows