Cereal Advances (III)

On this Independence Day, when we celebrate our liberty and freedom, let’s tip our cap to American cereal manufacturers, who clearly have taken the notion of liberty to heart. Here’s a new cereal I saw in the grocery store today that consists of a “crispy shell” filled with real chocolate. Not nuts, not fruit, not even honey — but actual chocolate.

And so cereal moves ever farther from its original conception as a kind of health food and moves closer to invading the candy aisle. When cereal includes actual chocolate, and not just cocoa, we’ve truly reached a new frontier.

Cereal Advances

With great advances being made in space flight technology, rocketry, electric cars, and communications devices, it’s nice to see that the cereal companies are keeping up their end of the bargain.

Kellogg’s has introduced Peeps cereal, which looks like it consists of Froot Loop-type rings and small marshmallow chicks and bunnies—just in time for Easter. It seems as though that combination would be sweet enough to curl your teeth, but perhaps that’s the point. And judging from the number of boxes that were absent, it looks like Peeps will be a hit.

When will the cereal companies finally drop the pretense and just start putting chocolate bunnies and malted milk eggs into cereal boxes?