Apparently some people really relish the combination of Cheetos and Pepsi — so much so that the Frito-Lay Company is selling Pepsi-flavored Cheetos in Japan, and eventually could bring that combination to America.
It doesn’t sound very enticing to me, but I’m not partial to the taste of Pepsi. According to the Los Angeles Times article linked above, the new product replaces the overpowering cheesiness of Cheetos with a Pepsi flavor instead. In addition, some reviewers are saying that the taste goes overboard with the citrus element of Pepsi.
If that description is accurate, I think this new product misses the point. Although I don’t eat Cheetos or similar “snack foods” anymore — my 56-year-old constitution is no longer capable of quickly breaking down such items, and instead simply and irrevocably deposits them on my waistline in the form of immutable belly fat — my recollection is that part of the pleasure of the Cheetos-Coke combination was first savoring the over-the-top cheesiness, then having that cut by the cola taste, and finally letting the cola soak into the Cheetos until you could smush the individual Cheetos nugget between your tongue and the roof of your mouth, allowing the cheese and cola combination to come flooding out.
In short, there was a sequencing of flavors issue, a texture issue, a combination of flavors issue, and then a tactile sensation issue, all rolled into proper consumption of Cheetos and a cola. Just replacing the cheese flavor with a Pepsi flavor wouldn’t come close to replicating the real experience. For that reason, I predict Pepsi-flavored Cheetos will end up in the great scrap heap of failed new products.