Drip, Drip, Drip

Any public relations professional worth her salt will tell you: when you are dealing with an unfavorable news story — one that you know is going to have a negative impact — the best approach is to get ahead of the story, get all of the information out, and at least avoid the possibility that the story becomes a running, multi-day issue.  Lance the boil, drain the pus, and move on.

Elizabeth Warren’s campaign must not employ a public relations person.  If it does, she isn’t very good at her job — because the story of Warren’s alleged Cherokee ancestry has become a never-ending story in Warren’s campaign for election to the U.S. Senate from Massachusetts.  Every day, seemingly, there is some new revelation that puts Warren on the defensive, interferes with her intended “message,” and distracts from the issues she thinks are important.

On Wednesday, for example, Warren acknowledged for the first time that two law schools that identified her as Native American did so because she identified herself as such, based on her understanding of “family lore.”  Her admission is just the latest in a series of statements about the issue — some of which arguably are inconsistent — that have just encouraged the press to dig ever deeper into the history of Warren’s employment, whether she identified herself as Native American, and whether there is any proof of actual Cherokee ancestry in her family tree.

I don’t think a candidate’s race, or self-reported minority status, has anything to do with fitness to serve as a U.S. Senator.  On the other hand, I think a candidate’s truthfulness, credibility, and ability to deal with a crisis are relevant — and Warren seems to be falling short in all of those categories.  The Native American story has  dominated the headlines for a month now, and for that Warren has only herself to blame.  Her statements and partial disclosures have a whiff of embarrassed shiftiness about them that have made a minor issue into a major one and, at the same time, made her look evasive and inept.  Although her race shouldn’t affect a voter’s decision about her, her apparent inability to give a satisfactory explanation of her actions reasonably could.

The Uncomfortable, Untenable Weirdness of Discussing A Candidate’s Self-Identified Minority Status

The race for U.S. Senate has taken a weird turn in Massachusetts.  It’s making me very uncomfortable, and I bet I’m not alone in my reaction.

The Democratic candidate is Elizabeth Warren, a Harvard law professor.  At times in the past, she identified herself as a minority in a directory of law school professors, and Harvard identified her as native American when it responded to claims that its faculty was non-diverse.  Those matters have now been raised as a campaign issue — had she used her ancestry claim to gain an unfair advantage over other job applicants? — and Warren has been scrambling to substantiate her “family lore” of a native American ancestor.  Genealogists now have concluded that her great-great-great-grandmother, who is therefore responsible for 1/32nd of her genetic makeup, was listed on an Oklahoma marriage certificate as a Cherokee.

I realize that all’s fair in love and political campaigns.  Moreover, I can understand that if a candidate made a bogus claim about her background — by, say, falsely claiming to have served in the military or received a degree from a prestigious school — it would be fair game.  Warren’s story also might cause you to ask what reported diversity statistics really mean, and it might be a topic of conversation in the native American community, as one of the articles linked above suggests.

Still, this story is unsettling.  Whenever people start talking about someone’s “blood” it raises the specter of Nazi racial purity laws or the racial identity statutes enacted long ago in some southern states.  Those are awful, unforgivable chapters in human history, and it’s painful to think about them.

I’ve never thought about my great-great-great-grandmother — whoever she was — but if Warren’s pride in a distant ancestor’s native American heritage caused her to self-identify as native American, too, what difference should that make to a voter?  And if she listed herself as a native American for some other, less salutary reason, can’t we just allow her conscience to do its work without making the matter a political issue?  Can’t we just judge her quality as a candidate based on her positions on the issues, her experience, and other relevant qualities?