The other day Kish and I got some of those mailings that send you new product samples, except this one was a little bit . .. different.
It was a little package from Cottonelle that provided a free sample of “Cottonelle Flushable Cleansing Cloths.” Apparently the “cleansing cloths” are part of the “Cottonelle Care Routine” that you are supposed to use in conjunction with regular toilet paper, although the order in which these products are to be applied isn’t specified. The delivery box trumpets “Try the routine that gets your bum clean,” and the inside coupon promises that “nothing leaves you feeling cleaner & fresher than the Cottonelle Care Routine.” The end panel of the box says “let’s talk about your bum at Facebook.com/Cottonelle.”
I think I’ll pass on Facebook postings about my “bum,” thank you very much — although there is such a page if people are so inclined. At first, I found it a bit insulting that Cottonelle is even raising questions about the cleanliness and freshness of my “bum.” I’ve been perfectly happy with my current “routine.” But then I wondered if I’m being a bit old-fashioned. After all, there haven’t been significant developments in toilet techniques since rolled toilet paper was invented and marketed back in the 1800s. Rolls of toilet paper always will have certain advantages over “flushable cleansing cloths” — for example, the latter can’t be used to decorate trees in the yard of your high-school friends — but maybe we should be more receptive to change in this sensitive area.
Now that I think about it, I’m proud to live in a land where a faceless corporation cares enough about my “bum” to spend millions on new product development. It’s certainly preferable to the situation in Venezuela, where the government just seized a toilet paper factory in an effort to end chronic shortages of the product that have left the country teetering on the edge of riot and panic. America, land of the free, home of the Cottonelle Care Routine!