Yesterday I had a very juicy burger for lunch. When I went to the restroom to wash my hands after I was finished, I found this soap dispenser offering “Boraxo” powdered hand soap to help with the wash-up process.
Boraxo? As in 20 Mule Team Borax, the long-time laundry soap sponsor of Death Valley Days, the old TV western that Dad used to watch?
Borax is a sodium compound that is found in places like Death Valley–hence the logic of the old TV show sponsorship–where water evaporated and left behind dried mineral deposits. Boraxo soap is a white granular powder. You use the plunger at the bottom of the dispenser to apply Boraxo while your hands are wet. The water dissolves the powder into a gritty, soapy substance that, in my view, does a very effective job of giving your hands a thorough cleansing scrub.
Borax used to be a popular cleaning ingredient, but it fell out of favor with some people because its grittiness and alkaline component can irritate your skin. But the Boraxo dispenser in the bathroom suggests that it is being rebranded as “naturally sourced,” “non-toxic,” and “eco-friendly.” In short, they’ve apparently got the 20-mule teams at work again and headed out to the Death Valley deposits to gather the borax.
The return of borax soap in the name of eco-friendly cleaning makes me wonder if we might see the resurgence of Lava soap, which was made with actual pieces of pumice–volcanic rock that also could accurately be described as “naturally sourced.” Lava commercials featured large male hands covered with axle grease that were quickly scoured to a pristine state after a rough encounter with the Lava soap, and mothers everywhere thought that if Lava soap could defeat axle grease, it might actually get the layers of dirt and grime off the hands and faces of 9-year-old boys before they say down to the family dinner.
With the emphasis on eco-friendly products, we might be moving back to the era when cleaning products were a little bit tougher than the fragrant soaps and foams that dominate modern bathrooms, but aren’t found in nature. You might want to give Boraxo a try–and keep an eye out for Lava at your neighborhood supermarket.