What makes a good political commercial? I’m not sure, but speaking as a long-time Ohioan — and therefore someone who unfortunately has had to endure the onslaught of TV ads every time a presidential campaign rolls around and “Battleground Ohio” is in play — I can say that most political commercials are generic, insulting, and uninspired.
It’s rare to see a political commercial that is quiet, thought-provoking, and capable of cutting through the clutter. I think this ad featuring a man named Elbert Guillory, which tackles the difficult task of trying to convince African-American voters that Democratic Senator Mary Landrieu of Louisiana isn’t worth supporting, is one of those rarities.
Whether you agree or disagree with its viewpoint and argument, I think it delivers a powerful message in less than two-and-a-half minutes. If all political commercials were this well made, watching TV in October in Ohio would be lot more tolerable.