Mayor Mike’s Super Bowl Selfie

Facebook can be pretty jarring these days.  You’re scrolling through posts about your friend’s great trip to Italy, or the impressive honor a colleague received from her alma mater, or the fine paintings other friends have created, or pictures of kids and dogs and home remodeling projects . . . and then suddenly you’re confronted with overt political ads.  They stick out like a sore thumb.

Consider this Facebook ad for former NYC Mayor Mike Bloomberg that appeared on my news feed recently.  He apparently has bought ad time for the Super Bowl game, but he wants to encourage people to go to some other page to see the ad even before game time — and as a result the friends on Facebook have to see this crudely photo-shopped image of a grim Mayor Mike staring into the distance, sleeves rolled up as politico sleeves always are, towering over a football stadium, with his foot on a football.  It’s like a gigantic political selfie.  (And it might be tone deaf, besides — if you’re a football fan, you certainly don’t think that anyone is bigger than the game itself, and if you’re not a football fan, you probably don’t want anyone to remind you that the Super Bowl will be dominating water cooler conversations come Monday.)

Facebook has always been a political forum of sorts, as people have posted comments and memes about the political events of the day.  But we seem to have moved into a new era where it’s not just Facebook friends posting their political views, but also the candidates themselves barging into your news feed.  It’s like a group of people standing and talking and minding their own business when an overly caffeinated campaign volunteer butts in and starts pushing fliers into your hand and talking about how awful the opposing candidate is.  To me, at least, overt Facebook political ads like Mayor Mike’s Super Bowl Selfie seem awfully intrusive, and not effective for that reason.

As time has passed Facebook has become a lot more commercialized and ad-oriented, and now it’s becoming more politicized, too.  I prefer the old dog and kid photo days.

 

A Reason For The Ratings

Apparently some people on the conservative side of the spectrum are noting that the ratings for the impeachment hearings aren’t very strong. They cite the ratings to argue that the American public at large just isn’t interested in the proceedings.

They’ve clearly overlooked one obvious reason for the viewership statistics: why watch during the day when you can come home at night and get utterly unbiased and objective reactions to the proceedings from your Facebook friends, left and right?

We may be living through social media’s finest hour!

The Boy Who Cried “Regulation”

Recently Facebook’s billionaire CEO, Mark Zuckerberg, published an op-ed piece in the Washington Post that called for “a more active role for governments and regulators” to establish “new rules” for the internet.  The op-ed has provoked lots of comment.

facebook-ceo-mark-zuckerberg-testifies-before-us-congress-highlightsZuckerberg’s op-ed piece begins:  “Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. Every day, we make decisions about what speech is harmful, what constitutes political advertising, and how to prevent sophisticated cyberattacks. These are important for keeping our community safe. But if we were starting from scratch, we wouldn’t ask companies to make these judgments alone.”  He says he agrees with people who say Facebook has “too much power over speech” and argues that government regulation is needed in four area — harmful content, election integrity, privacy and data portability.  Zuckerberg adds:  “By updating the rules for the Internet, we can preserve what’s best about it — the freedom for people to express themselves and for entrepreneurs to build new things — while also protecting society from broader harms.”

Zuckerberg’s article, while couched as a call for regulation, reads like a PR piece for Facebook; it argues, among other things, that Facebook has developed “advanced systems for finding harmful content, stopping election interference and making ads more transparent” and has taken other steps in the four areas.

It’s safe to say that Zuckerberg’s clarion call has been viewed with significant skepticism in the United States and abroad.  An article in The Hill says that “[r]egulators, lawmakers and activists who have grown wary of Facebook saw Zuckerberg’s move less as a mea culpa and more as an effort to shape future regulations in his favor,” and quotes, for example, a UK regulator who says that if Zuckerberg really believes what he has written he can start by dropping an appeal of a $560,000 fine the UK imposed for Facebook’s activities in connection with the Cambridge Analytica scandal.  Others are leery of inviting the government to regulate on-line speech, and believe that Facebook — having thrived and made millions in a regulation-free environment — now wants to see regulations imposed in order to complicate and thwart efforts by new competitors to grab some of Facebook’s social media market share.

The reaction to Zuckerberg’s op-ed piece illustrates what happens when you have frittered away your credibility.  Facebook’s history doesn’t exactly fill people with confidence that the company has users’ privacy and best interests at heart; too often, the company appears to have placed generating revenue above user concerns and data protection.  I’m inherently dubious of any governmental action that touches free speech, and large-scale regulatory efforts often impose staggering costs without providing much benefit — but even if you think such efforts are a good idea, Zuckerberg is exactly the wrong person to float such proposals.  He’s like the boy who cried wolf.

UJ And Man’s Best Friends

Regular readers of this blog will remember my brother UJ, who has posted occasionally about his adventures and travels.

52812917_2017707298284358_42568911224307712_nLately UJ has been volunteering at the Franklin County Dog Shelter, where his principal activity is walking the dogs and, in the process, giving them a little bit of the human attention that dogs seem to instinctively crave.  Then, he posts about his exploits and the different dogs he has met on Facebook.

UJ had not previously indicated, from outward signs at least, that he was a big dog lover.  For example, I don’t think he’s ever had a dog of his own since he left our parents’ home, where we had a cantankerous “teacup dachshund” named George.  However, when one of his friends suggested the volunteer activity at the Shelter he gladly took it on, and it’s clear that UJ and the Franklin County shelter go together like hand and glove.  The Shelter has acknowledged UJ’s dedicated volunteer work with some posts of its own, like the photo to the right.

It’s interesting, too, that the focus of UJ’s Facebook posts has changed somewhat since he started his volunteer work.  After a few posts about what he was doing there, it really became all about the dogs he was walking and their desire to be adopted.  UJ will walk the dogs, take some pictures and video, and then post something about the dogs and how good-natured and easygoing they were.  And, UJ and his Facebook posts publicizing the dogs he’s walking have helped the dogs at the Shelter who are up for adoption find homes — including homes with some of UJ’s Facebook pals.

I’ve been a critic of social media, and I still think it has contributed mightily to our current polarized political situation.  But UJ’s efforts at the Franklin County Dog Shelter show how a little volunteer work and some social media attention can really have a positive impact.  I’m proud of UJ’s good work, and I think his use of Facebook to help orphan dogs find a human family illustrates what is the right role for social media in civic affairs — to let people know about what’s happening in their communities, and how they personally can make a difference.  Kudos to UJ!

Think Before You Write

The on-line world once seemed like a fun, open place where you could easily and happily keep track of your friends’ trips, kids, and birthdays.  But as it has developed it seems to get angrier, and weirder, and creepier every day — to the point where many of the thoughtful people I know have decided to retreat completely from “social media” and avoid the on-line world like it’s a dangerous dark alley in the low-rent part of town.

7c7c8b97667c29573fc3c794bc33d0ca-night-time-night-photographyWhy have they decided to abandon Facebook and remove themselves from the internet to the maximum practicable extent in today’s on-line world?  Consider this story, about a woman who posted a negative on-line review of a local tavern where she’d gone for a bachelorette party.  She says she and her friends were well behaved and were inexplicably treated rudely by the bartender, so she gave the bar a bad rating, and some highly critical comments, on Yelp.  Other patrons of the bar, and the bartender, say the bachelorette party group was drunk and disruptive.

If we simply had a disagreement about what actually happened at the bar when the bachelorette party arrived, there would be no story here — we all know that there are two sides to every story and people’s perceptions of events can differ.  But this story took a sick and twisted turn when some people started reacting to the bad review by posting ugly, sexually explicit comments about the reviewer, found her Facebook page and where she worked, and even went on her wedding website and RSVP’d that they would be attending.  It’s a classic example of over-the-top, alarming cyberbullying that, unfortunately, has become increasingly common on-line.  And you never know what might trigger such behavior; a comment that you consider to be fair under the circumstances might push a cyberstalker over the edge and make you their target.

My grandmother used to say, “if you can’t say something nice, don’t say anything at all.”  It’s not bad advice to keep in mind the next time you’re tempted to write something negative on-line.  These days, who knows where a few harsh words might lead?

Off The Hallmark

Walking home from work yesterday, I saw a new sign on the side of a building on Third Street, just across from the Ohio Statehouse.  I greeted the sign with an audible groan and a mixture of horror and resignation — horror, because I’ll now have to endure the building equivalent of a Hallmark card every day for weeks to come, and resignation, because that’s just the way the world is these days.

What’s next — a sign saying that “love means never having to say you’re sorry,” or maybe a picture of some cute kittens with a supposedly clever saying about work?

It used to be bad enough with greeting cards, where some anonymous writer labored in a back room to draft trite, generic sayings attempting to capture the sentiments evoked by important events like marriages, birthdays, and deaths, but with the internet and social media we’ve reached a whole new level.  You can’t go to Facebook or other social media sites without seeing some meme or posting that is like a bad Hallmark card writ large, and always with the “share if you agree!” command.  And now, apparently, even buildings are going to serve as platforms for vapid platitudes that presume to reduce complicated, multi-layered, quintessentially human concepts like friendship and love into a single banal saying that’s supposed to make us nod knowingly and perhaps feel a throb deep inside.

And what’s really appalling is that the tag line at the bottom of the sign is “#AMillionLittle Things.”  That’s apparently the name of a new ABC TV show that I won’t be watching.  But does that mean that, after this sign is taken down, I’ve got 999,999 more hackneyed sayings to go?

By the way, I don’t care if this is shared or not.

Facebook Changes The Rules

For years, I’ve had our WebnerHouse blog set up so that when I published a post on the blog, it would automatically be posted on my Facebook page.  On August 1, however, Facebook changed the rules.  Effective on that date, third-party platforms like WordPress can no longer automatically post to Facebook pages.

Why did Facebook make that change, exactly?

b9-bWell, apparently because . . . it’s Facebook and it can do whatever the hell it wants.  One website posits that the change was made to respond to the Cambridge Analytica debacle and is part of an effort “to remove re-sharing functionality for many apps . . . in order to limit the activities of auto-posting spammers.”

So, apparently Facebook lumps the WebnerHouse blog in with other bot-driven junk that has been filling Facebook pages for years.  Hey, has Facebook actually read any of the WebnerHouse content?  If they had, they would know that no bot or artificial intelligence could possibly come up with the dreck that poor readers find on our family blog.  Really, it’s an insult to Russian bots, Chinese bots, and every other bot out there.

So now, if I want to put a post on Facebook, I’ve got to do it manually.  It’s a pain, to be sure, but I guess it’s worth it to protect those Facebook pages from the Great Bot and Spam Invasion.

Big Zucker

Today I followed my time-honored morning routine.  I got my cup of coffee, pulled out my cell phone, and checked my work email messages.  My Facebook app was showing there were messages there, too, so I clicked on it.

“Good morning, Bob!” the Facebook page read, a little too cheerily.  “Skies are clearing in Columbus today, so enjoy the sunshine!”  It also gave the temperature in Columbus at a spring-like 25 degrees.

03facebook-xlarge1I recognize that, as a 60-something male, I’m not in Facebook’s target audience.  Perhaps 20-somethings feel warm appreciation for the fact that Facebook is so tuned in to their lives that it gives them personalized weather forecasts and wishes them a heartfelt good morning.

Me?  This increasingly cranky old guy gets a case of the creeps that Facebook thinks it knows where I am and presumes to provide weather forecasts for my assumed location and addresses me by my first name.  It also bugs me that Facebook does things like prepare slide shows of Facebook posts that happened in March, or videos celebrating the “anniversary” of the start of a Facebook friendship.  I feel like Facebook needs to back off and butt out.

The fact that Facebook has been implicated in the Cambridge Analytica story heightens the risk arising from the mass of data that Facebook is compiling about the people who use it.  Rather than making me feel warm and fuzzy that Facebook cares about me, Facebook’s little devices, like the weather forecasts and the slide shows, just remind me that Facebook holds all of that data and can use it however it wants.  It’s not an appealing prospect.

Perhaps George Orwell’s 1984 should have been written about huge, data-compiling social media companies like Facebook, rather than the government.  Instead of Big Brother, maybe we should all be worrying about Big Zucker.

The Sap Test

The story of Cambridge Analytica is an interesting one.  Mother Jones has a fascinating article on how the British firm came to America making big promises to provide in-depth voter profile data and targeted marketing to Republican presidential campaigns — including the Ted Cruz, Ben Carson, and Donald Trump campaigns — and not really delivering on its big promises.  Along the way, Cambridge Analytica got Facebook into trouble, because Cambridge claimed to “harvest” Facebook’s user profiles and other data to “exploit” what was known about them and to “target their inner demons.”

d40It’s a good read on several levels.  There’s a bit of a thrill in seeing, again, that political masterminds can be played for saps, and it’s always a rewarding reaffirmation of democratic values to read how people’s contributions to political campaigns are spent — or in this case, misspent — on efforts to manipulate voter views and carefully position candidates to appeal to them.  That the Cambridge Analytica big promises apparently went largely unfulfilled doesn’t alter the fact that political campaigns paid it huge amounts of money precisely to provide the kind of information that would permit the campaigns to appeal to voter biases and prejudices and preexisting views — in short, to “target their inner demons.”  And let’s not kid ourselves, either:  Cambridge Analytica was working for Republican candidates in 2016, but Democratic candidates no doubt hired similar research firms and consultants to try to use data to warp voter views in the opposite direction.  It’s worth thinking about that the next time you’re asked to contribute money in response to the latest in the endless fundraising appeals we get from candidates.

But there’s another good lesson lurking in the Cambridge Analytica story, too — about how apparently innocent “personality tests” and other social media staples can be used to assemble masses of data about millions of Americans that can then be used in totally unknown ways.  Every time you respond to the command on one of those annoying “like if you agree” or “share if you agree” posts, or take a “test” to show that you’re one of the people who would be able to identify TV stars from the ’80s, you are creating data that somebody is storing, accessing, counting, analyzing, and then using to develop targeted ads for products — or, potentially, some kind of targeted political message that is supposed to appeal to your likes, dislikes, and demographic category based on the data that you’ve voluntarily provided.

The Cambridge Analytica story, and what it tells us about the data being provided, is food for thought the next time you’re considering disclosing a little piece of your personal information in response to a Facebook quiz or other social media meme.  It would probably be better for everyone if saps like us keep the information about those “inner demons” under wraps.

Legions Of The Fake Followers

I don’t post on Twitter, and “follow” only Richard’s Twitter feed and perhaps one or two more.  Twitter is always asking me to follow more people and offering up suggestions about who I might find interesting, but I always delete the suggestions.  I don’t have time to “follow” the tweeted musings of dozens of people, and figure I’d spend more time deleting notices of their tweets than actually reading them.

So the statistics that purport to show that tens or hundreds of thousands of people follow the Twitter feed of random celebrities or unknown people whose shtick is simply to react to other social media posts, for example, or that Facebook posts have received thousands of “likes,” astonish me.  I shake my head and wonder:  How can so many people find time in their days to look at the detritus of social media?

wasted-resources-ecommerce-fake-socialThe answer is:  maybe they can’t, and actually don’t.  And maybe the impressive statistics that supposedly show that they do are filled with fake followers, and fake likes, from fake people.

The New York Times ran an interesting article over the weekend called “The Follower Factory” about how entrepreneurs, governments, and criminals have created entire legions of fakery.  Some companies have created thousands of fake, automated accounts and sell them to celebrities and businesses that crave followers and retweets to appear more popular on-line.  Facebook recently disclosed that 60 million fake accounts have populated its site, distributing likes and affecting “trend lines” and influencing advertising content.  Twitter and other social media platforms also are affected by fake accounts.  And when part of the power of social media platforms comes from their claims to have millions of people participating in their platforms, how aggressive and effective are the social media sites themselves going to be in policing the fakery?

The Times story quotes politicians who suggest that perhaps the answer to this is to come up with some kind of government regulatory scheme.  To be sure, the government should become involved if the fake accounts cross the line into identity theft.  But short of that, why should the government intervene if some pathetic former pro athlete wants to buy fake followers to puff up his social media profile?  And if the gullible are going to agree with a tweet because the tweeter has lots of fake followers, rather than because of the substance of the opinion expressed, or advertisers are going to accept fake statistics rather than insist on data that can be verified as reflecting the actions of real people, it seems like that is their own problem.  The government has bigger, more important, more concrete things to worry about.

We’d all be better off if people stopped paying attention to followers, and trend lines, and likes, and started to actually think things through themselves.

Facebook Fatigue

Some years ago we were on a trip to Antigua with Richard and Russell where we met a very nice young woman from Great Britain and her parents.  She ended up hanging out with the boys, and after the trip we became Facebook friends.

The other day she posted this on her Facebook feed:

fear-of-missing-out“Has anyone else on here been considering deleting Facebook for a long time, but keeps putting it off? I’ve been toying with the idea for years but can never bring myself to fully do it; it’s an attachment to photos, friends from all over the world I might lose, FOMO of information, and sheer habit. I find it’s become more destructive than good, however. It doesn’t make me feel good, it makes me feel depressed, and in the few times per week I actually check it, I realise I’ve become a robotic scroller, consuming information mindlessly and feeling lousy afterwards. According to statistics, only 9% of Facebook activity per day is to be social, the rest of the time is accidental logging in (how many of you have tapped on the Facebook app without even meaning to, just to ask yourself why did I click on this?), stalking and filling up time. It sucks to acknowledge that you’re addicted to something, and it sucks to realise you’re scared of leaving something inanimate. Does anyone else have this feeling?”

[For the aged among us, like me, “FOMO” is short for “fear of missing out” and is internet slang for feeling a sense of anxiety that you’re missing something interesting that people on social media are talking about or experiencing, like the recent solar eclipse.]

Her post captures a mood that I’ve been hearing from a lot of people who are fed up with Facebook and other forms of social media.  They’re finding it to be a bit empty and unsatisfying, they dislike the ads and the nagging prompts to update their profiles, they really hate the angry political debates, and they question whether the amount of time spent endlessly scrolling is worth it — so they drop off Facebook.  Some are happy that they have done so; others get that FOMO feeling, because once a social media connection is made it’s really hard to sever it, and they come back, presumably feeling a bit sheepish about the experience.

I can see her point, but I think the benefits of Facebook and other forms of social media outweigh the downsides — so long as you avoid obsessing, control your exposure, keep your temper, and recognize its limitations.  In fact, my contact with this young lady exemplifies why I think Facebook is a good thing.  She was an interesting person, and being Facebook friends has allowed me to see what she’s up to from time to time, wish her happy birthday, and congratulate her on getting a new job.  The world is a smaller place than it once was, and Facebook facilitates a sense of staying in touch with friends, acquaintances, family members, and former colleagues who are now far away.  And if you happen to be traveling to a place where one of your Facebook friends lives, it’s a handy way to see whether you can set up a meeting over coffee or dinner and really catch up.

I think Facebook has obvious downsides, and there’s a Big Brother element to it that is bothersome, but on the whole I think if Facebook didn’t exist it would need to be invented.

Considering “Universal Basic Income”

Mark Zuckerberg is the latest of the Silicon Valley quadzillionaires to espouse the concept of “universal basic income.”

mark-zuckerberg-harvard-speech-01-480x270In a commencement speech at Harvard last week, the founder of Facebook called for the creation of “a new social contract.”  “We should have a society that measures progress not by economic metrics like GDP but by how many of us have a role we find meaningful. We should explore ideas like universal basic income to make sure everyone has a cushion to try new ideas,” Zuckerberg said.  Zuckerberg noted that, because he personally had a safety net to fall back on, he had the confidence to try projects like Facebook, and he thinks everyone should have the same financial wherewithal.

For some, like Zuckerberg, universal basic income has become the Great White Whale.  It’s not fair, they think, that only people who come from families that have financial resources can experiment in pursuit of their dreams.  Proponents of UBI believe that, if only everyone had guaranteed funding irrespective of whether they worked or not, all people would have the freedom to follow their dreams, invent new things, and experience personal fulfillment.  Why, the outpouring of creativity and innovation would promote the flourishing of art, literature, music, technological development, and human interaction that undoubtedly would lead to a new Renaissance!

Or, people who got the money would sit around in their place of residence all day, watching TV and enjoying the recreational drug or adult beverage of their choice.

Look, who am I to disagree with Mark Zuckerberg?  But let’s lay aside the gnarly issue of how we could possibly pay for a basic stipend sufficient for every American to live on without working.  (Taxpayers, hang on to your wallets!)  My experience teaches that having a job is a good thing.  Working brings structure to lives.  It allows people to become self-sufficient and to learn the value of a dollar.  It promotes the development of responsibility, punctuality, responsiveness, planning, and other positive personal attributes.  And the labor of every worker also helps to fund things like national defense, Social Security, health care, national parks, and a bunch of other things that might not be as amply supported if the funds are going to pay basic living expenses for a bunch of people who are happily contemplating their navels.  And, if you really think your job sucks, maybe that will motivate you to go out on your own, become an entrepreneur, and follow your dream with the benefit of the real-life experience you’ve acquired.

And don’t call it “universal basic income,” either.  In my book, “income” should be reserved for something that you earn, through work or investment, not something that is handed to you.

So let me respectfully disagree with Mr. Zuckerberg.  If he wants to really help to create a “new social contract,” let him and the other mega-tycoons enter into some actual contracts — with employees working for the new ventures that Zuckerberg and the other filthy rich are in a position to establish and fund with their wealth.  Let’s help more people learn the value of actual work.

Chicken Or Egg

This morning the news is all about the Cleveland “Facebook killer,” who filmed himself killing an elderly man who apparently was chosen randomly, bragged that he had killed a number of other people, and then broadcast the video footage on Facebook.  Police are currently looking for the killer.

screen_shot_2010_06_26_at_7-30-25_pmIt’s just the latest disturbing link between social media and people who commit bad acts.  How often recently have we read about people engaging in live social media broadcasts of beatings, or rapes, or suicides?  For many of us, Facebook and other social media outlets are all about keeping track of other people’s birthdays, kids, puppies, and meals, but for some sick segment of society, social media apparently is seen as a simple, immediately available opportunity to achieve notoriety and display their violent criminal activity to the world.

It raises the chicken or egg question:  what comes first, the impulse to engage in the bad acts, or the desire to be broadcast doing it?  If it weren’t possible to easily upload a video or stream a live broadcast on social media, would the crimes still have been committed, or is the ability to display video evidence of the bad acts to a presumed audience and obtain a few minutes of depraved fame the ultimate triggering factor?

There have always been predators in our midst; violent criminal acts have been part of human history since the dawn of time.  Still, for some people there seems to be some basic and grotesque connection between social media and wrongdoing, and we are left to wonder:  would the poor man murdered by the Cleveland killer still be alive if the social media outlets weren’t available to be misused?

Going Out Your Own Way

There’s a reason — aside from getting helpful birthday reminders — to endure the political stuff and the paid ads and still participate on Facebook:  sometimes you’ll see a story that you missed the first time around.

I saw this article about Norma Jean Bauerschmidt on my Facebook news feed today, thanks to a posting by Dr. Golden Bear.  It’s old news, dating from last year, but the underlying message is timeless and bears repeating.

hotairballoonFor those who missed the story, Miss Norma was 90 years old when she received the news that she had uterine cancer.  Her only treatment option, which wasn’t likely to produce much in the way of positive long-term results, was surgery, radiation, and chemotherapy.  Miss Norma decided to chuck the treatment and live her remaining days traveling the United States.  She ended up on the road with her son, daughter-in-law, and their dog Ringo for about a year, visiting multiple states and national parks, taking her first hot air balloon ride (where the photo accompanying this post was taken), and trying her first taste of oysters, before the disease forced her into hospice and eventually led to her death.  Thousands of people followed her exploits on a Facebook page called “Driving Miss Norma.”  She died on September 30, 2016, and you can see her obituary here.

It’s a great story, and it made me wish that I had the opportunity to meet Norma Jean Bauerschmidt.  When people are faced with such end-of-life decisions, there is no right or wrong answer — you just have to be true to yourself.  Miss Norma chose the path that was right for her, and thousands of people were made a little bit better thanks to her decision.

One part of the story linked above particularly touched me.  During her year of travels, Miss Norma was often asked which spot was her favorite.  She always responded:  “Right here!”  It’s a good reminder about the importance of living in the present.

The Fed On Facebook

Recently the Board of Governors of the Federal Reserve System — let’s call them the Fed — decided it would be a good idea to have a Facebook page.  You know . . . Facebook, that aging social media site where people post selfies and pictures of babies and weddings and political memes that don’t change anyone’s mind.  Yes, that Facebook.

So why did the Fed decide it needed a Facebook page?  It’s not entirely clear.  After all, the Fed has functioned for decades without having much of a public face.  It’s the grey, boring group behind currency and interest rate decisions, all of which are made by unelected people who are completely unknown to 99.99% of us.  So why Facebook?  Who knows?  Maybe the Fed, like other aging Facebookers, just wanted to get a little attention.

fed20reactions203You can see the Fed’s Facebook page here.  It’s a pretty hilarious page, actually, because the Fed decided to allow people to comment, and every post by the Fed features venomous comments from people who think the Fed has ruined American money, manipulated our currency, and should be audited to determine its fundamental solvency.  The Fed isn’t responding to the comments, so a bland post about one of the Fed’s “key functions” provokes an avalanche of over-the-top haymakers from the Fed haters.  It’s probably the most tonally disproportionate Facebook page in history, and even the American Banker, which is normally pretty sympathetic to the Fed, has declared the Fed’s Facebook page a full-fledged disaster.

It’s hard to imagine that a federal entity would think it’s wise to have a Facebook page, and it make you wonder how much it costs the Fed (that is, we taxpayers) to pay the schlub who writes the puff pieces that then get ripped to shreds by internet trolls who are happy to have a new target for their venom.  I can’t believe anybody at the Fed, or any other federal agency, honestly believes that people are going to learn about the agency and what they do by going to Facebook, as opposed to the agency’s own website or, God forbid, an actual book.  How many people go to Facebook expecting to get the unvarnished truth?   Does anyone?

Maybe there’s a positive in this catastrophic combination of faceless but powerful government entity and social media:  maybe the Fed will decide not to proceed with its impending dips into Tumblr, Ello, Hyper, Shots, and Bebo.