Why do you remember TV commercials from 40 years ago, but not the name of somebody you met five minutes ago? Who knows? But for some reason this stupid Hai Karate commercial, featuring the dorky glasses-wearing guy fending off an excited young woman, is engrained on my neural synapses as surely and inexorably as, say, the theme song to The Beverly Hillbillies.
What did Hai Karate smell like? Why would any guy want to wear after shave? And why would any guy want to use karate on some girl who was interested in a make out session? The commercial left these central questions unanswered, to be carefully pondered by the confused, soon-to-be-teenage boy who was trying to figure out what was cool and what wasn’t.