Cannabis sativa — the name of the plant species that includes marijuana and industrial hemp — seems to have gone mainstream in modern America.
When I was walking through LaGuardia Airport last week for my flight back to Columbus, I passed a shop that featured the above advertisement for cannabis sativa seed oil, as an “herbal fix for problem skin” with “100% naturally derived ingredients.” And Kish and I have been to parties where people our age have knowledgeably and seriously discussed the claimed health benefits of cannabis-infused oils and creams for conditions like sore shoulders and aching backs. For years, people who have pushed for legalization have claimed that the plant could produce many different types of useful products — and now it seems those claims are being realized.
If cannabis products are being accepted by the masses for skin care and health care purposes, it’s a pretty good indicator that cannabis has become big business. In America, there aren’t many product areas that are bigger than skin care and health care.