NASA Naming Rights

The Washington Post is reporting that NASA is considering the possibility of selling naming rights to its rockets and spacecraft.  As part of that process, NASA also is thinking about loosening restrictions on astronauts in a bid to make them more accessible and known to the public — the kind of figures that might appear on cereal boxes.

7864011894_d67acabbf4It’s all about branding and (of course!) money.  The consideration process is in its very early stages, with NASA Administrator Jim Bridenstine announcing at a recent meeting of the NASA advisory council that he will be creating a committee to study the issues.  The Post quotes Bridenstine as saying:  “Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?  I’m telling you there is interest in that right now. The question is: Is it possible? The answer is: I don’t know, but we want somebody to give us advice on whether it is.”

The kind of commercialization that is being contemplated would be an abrupt turn for NASA, which has studiously avoided any action that might be seen as an endorsement of one product or another.  And, there are challenging questions about how it would all work — and how astronauts being paid to appear on commercials, or wearing uniforms adorned with the patches of sponsor a la NASCAR drivers, would be treated under the governmental ethics laws.

When I first read of what NASA was considering, I rebelled against the very thought of corporate naming rights or corporate logos on spacecraft.  I’ve always like the purity of the white rockets and the simple white spacesuits, adorned only with an American flag and a NASA emblem, and it irks me that buildings built with public funds, like sports stadiums, can be rebranded with the name of a corporation that throws in a few million after the building has been completed.  But there’s no doubt about it — that’s just the world that we live in these days.

I also think that if selling corporate naming rights helps NASA get the money it needs to reenergize the manned space program, so that we can finally move to the Moon and Mars and beyond, I’m willing to endure rockets and spacecraft and astronaut suits that are plastered with stickers.  I also think it would be good for the country to have kids wanting to be astronauts again, as many kids did when I was growing up.  In those days, astronauts were the biggest heroes and celebrities around, and they stood for many of the qualities that we prize — bravery, fortitude, and coolness under stress, among others.  It wouldn’t be a bad thing, either, to put people who have gone to college and received advanced degrees into our firmament of national celebrities and aspirational figures for kids, right up there with hip-hop artists and professional athletes and reality TV stars.

So I say let NASA study the issue, and then move forward in a way that puts space back into the public eye and public mind.  I’ll put up with a few corporate logos along the way.


NASA Turns 60

Today NASA celebrates its 60th birthday.  The National Aeronautics and Space Administration was created when President Dwight D. Eisenhower signed the National Aeronautics and Space Act of 1958 on July 29, 1958.

63a69251ab87b6532a23a84672c0bb66NASA replaced the National Advisory Committee on Aeronautics, and President Eisenhower viewed the creation of the agency as an historic step, “further equipping the United States for leadership in the space age” and allowing it to make “an effective national effort in the fields of aeronautics and space exploration.”  You can read the full text of President Eisenhower’s signing statement here.

It is not unusual for federal legislation to be hailed as historic when it is signed, but in the case of the National Aeronautics and Space Act that prediction was entirely accurate.  I think it is safe to say that NASA has met, and greatly exceeded, the goal of allowing the United States to make “an effective national effort in the field of aeronautics and space exploration.”  The Mercury, Gemini, and Apollo programs, the space shuttle and international space station, and the many unmanned probes and devices that have allowed us to better understand our solar system all bear the indelible imprint of NASA.  NASA has taken human beings to the Moon and brought them safely back home and has given us up-close looks at Mars, Jupiter, Saturn, and their moons.  NASA’s efforts have also helped to push advancements in science, technology, and other areas that have now become part of our lives and culture.  By any measure, this still-sprightly 60-year-old has been a spectacular success.

Some people reflexively complain about the creation of any federal agency, but NASA is an example of how mobilizing an effort at the national level and entrusting it to knowledgeable people can accomplish great things.  With private space exploration and travel looming on the immediate horizon, and Congress currently considering how to regulate those private efforts going forward, it will be interesting to see what the next 60 years bring for NASA — the little agency that could.

True Space Art

juno-jupiter-15If you like the notion of space travel, and wonder what it would actually be like out there among the planets, take a gander at some of the photographs of Jupiter taken by the NASA Juno probe, and you’ll get the answer — it is stunningly beautiful, like an artist’s canvas hanging out in space.

I can just imagine hanging out on the observation deck of some orbiting space station, sipping Tang and watching that lovely view slowly rotate in the window.

13 Billion Miles Away, And Still Working

Let’s pause for a moment, ignore the ugliness and failure that seems to boil out of the depths of Washington, D.C. on a daily basis, and consider for a moment something that everyone can agree America has done incredibly well:  manned, and unmanned, space exploration.

640px-ec_voyager_saturnConsider Voyager 1.  It was launched 40 years ago, in September 1977, during the early years of the Carter Administration.  With its sister probe Voyager 2, it successfully explored the major planets of our solar system, sending back fabulous pictures of Jupiter and the rings of Saturn and collecting data that gave us a better understanding of the two giants in the neighborhood of planets circling the Sun.  I remember belonging to a group called The Planetary Society that supported space exploration and travel and getting some of the fantastic Voyager photos as part of my membership.

But then, Voyager 1 just kept going, and going, and going.  It is now more than 13 billion miles away, and has officially gone past the boundaries of our solar system and is out in the trackless areas of interstellar space.  And it’s still working, too.  Recently NASA sent a message out to Voyager 1, instructing it to fire its trajectory correction maneuver thrusters for the first time since November 8, 1980, a few days after the presidential election in which Ronald Reagan beat Jimmy Carter.  The Voyager flight team had to send the instructions in an outdated software language — imagine how much the computer world has changed since 1977! — and it took more than 19 hours for the instruction to reach Voyager 1, but the instruction worked, and the thrusters fired for the first time in 37 years.  The firing of the thrusters allows Voyager to keep its communication antenna pointed in our direction and to keep sending us data as it moves farther out into the void.

It’s pretty amazing stuff, and Americans should be proud of this accomplishment and the planning, and engineering, and foresight that went into the Voyager program.  Of course, we don’t hear about it, in the haze of coverage of presidential tweets and other current news — but it’s a noteworthy accomplishment just the same.  Kudos to NASA!

Checking Out Saturn’s Geometric Weirdness

NASA’s Cassini spacecraft has taken its first plunge past Saturn, and the results are pretty amazing.  On its dive, Cassini goes from 45,000 miles from Saturn’s surface to as close as 4,200 miles from the spinning cloud cover, and it even threaded the needle by passing between the planet and its famous rings — where Cassini was hit by a few stray particles.

The brief video above shows some of the highlights of the first pass, and you can read about the first pass, and get links to the longer videos, here.  Forget the fact that the video footage from Cassini is black and white, and focus on the fact that we are seeing video taken from a planet that is more than 750 million miles away from our little part of the universe.  And take a good look at Saturn’s incredible strangeness — like the defined hexagonal shape that is formed by the cloud formations at Saturn’s north pole and the completely distinct eye that is found at the center of the polar vortex.  What could cause the clouds to form such unusual, seemingly unnatural shapes?

Why, aliens, of course.

The Warm Seas of Enceladus

It’s becoming increasingly clear that there is alien life out there, in our solar system and beyond.  To the extent that people still cling to the geocentric notion that Earth is the only planet in the universe capable of supporting life, it’s time to think again.

enceladusThe latest indicator of that reality came yesterday, when NASA announced that its Cassini spacecraft had found promising signs that alien life may exist on Enceladus, one of the moons orbiting Saturn.  Cassini flew through a plume that was spraying out of the icy shell covering Enceladus and detected molecular hydrogen.  That’s a big deal because molecular hydrogen is created by interaction between warm water and rock, and along with carbon dioxide is the kind of food that early, microbial life forms can thrive on.  Scientists believe that life on Earth may have started in the same kind of environment surrounding the deep geothermal vents in our oceans — and if life started here, why shouldn’t it also occur in the same environment elsewhere?

Does that mean that there is, in fact, some form of life already existing on Enceladus?  Not necessarily, because the large amount of molecular hydrogen and carbon dioxide detected by the Cassini spacecraft suggests that there isn’t much, if any, bacteria or microbial life on Enceladus actually consuming the food — a fact that doesn’t surprise scientists, because they think Enceladus is relatively young and it takes a long time for life to emerge.

But equally intriguing is that NASA also announced that the Hubble telescope found evidence of similar plumes on Europa, a much older moon orbiting Jupiter.  Because Europa has apparently been around for billions of years longer than Enceladus, the combination of molecular hydrogen, carbon dioxide, and time might have allowed life to gain a foothold there.  It’s something we’re going to have to explore.

Treasure-Hunting Around Mars

Those of us who’ve been waiting patiently — for years, and years, and years — for the United States to get back into the manned space exploration mode have always thought that perhaps crass commercialism might be the impetus.  If governments aren’t spurred by noble thoughts of advancing into the final frontier and exploring for the benefit of all mankind, maybe they’ll be motivated by cold hard cash.  With a compelling case for a serious financial return from exploration, modern governments might — like the European nations exploring the western hemisphere during the 1400s and 1500s — be willing to commission a few ships, set sail, and see what they can find.

We’re about to get an answer to that question, because in a few years NASA will be launching a mission to a solitary asteroid orbiting between Mars and Jupiter that — all on its own — would seem to make space exploration fiscally worthwhile.

1200x600The asteroid, called 16 Psyche, is about the size of Massachusetts and has been battered by meteor strikes.  It’s composed primarily of nickel and iron.  The vast quantities of metal on the asteroid is a kind of treasure trove that causes NASA to say that 16 Psyche is worth about 10,000 quadrillion dollars.  How big is a quadrillion?  Well, apparently there are about one quadrillion ants on planet Earth.  Multiply that mind-boggling number by 10,000, and you get the value of 16 Psyche.  Even Bill Gates would be impressed by that sum.

Of course, we might not want to cart all of that metal back to Earth, because that would be pretty expensive.  We might decide that the treasure trove would be better used to build settlements on Mars, or to manufacture space stations or space craft, or for any of countless potential uses of metal in space.  And it’s all out there waiting for the first intrepid country, or group of countries, that is willing to go out and get it.

So — why not get back into space, already?  We’ve twiddled our thumbs long enough, and you can tell that private enterprise is starting to look pretty seriously at space as an investment and development opportunity.  In fact, some people are arguing that, with private enterprise leading the way, we could be back on the Moon, permanently, in four years, and then moving on to other planets in the solar system thereafter.  Who knows?  Maybe a President who talks about “the art of the deal” couldn’t resist trying to lay claim to a titanic treasure.

With all of the bad things happening in the world these days, it would be nice to turn our eyes skyward.  I wouldn’t mind a little greed for $10,000 quadrillion if that’s what it takes to motivate us to get back into space to stay.