In The Cable TV Tug Of War

This afternoon the Cleveland Browns will play what is easily their most important game in a decade. (That’s not saying much given the Browns’ dismal recent record . . . , but still.) the 8-3 Browns travel to Tennessee to play the 8-3 Titans in a game that features two of the best rushing teams in the NFL and lots of playoff implications.

Alas! We won’t be able to watch the game on our TV, because of some financial tug of war between TEGNA, the owner of the local CBS channel that will broadcast the contest, and AT&T U-verse, our cable provider. If you go to the channel that will broadcast the game, you see the message above that blames TEGNA. And before TEGNA took the channel off our cable, it ran annoying banners on the channel during last week’s Browns game urging viewers to contact AT&T to make sure it does what is necessary to keep the channel on the cable system.

So today we central Ohio Browns fans who are on the AT&T U-verse system are trapped in the middle, peons in this dispute between two corporations that really don’t care about anything but the bottom line. They know people will be upset because they won’t be able to watch this game. Each side wants us viewers to put pressure on the other side to knuckle under, but I’m not going to do that. Other than NFL football games, I don’t watch any CBS programming, so I really don’t give a crap about getting TEGNA’s channel. And I’m sure not going to carry water for a cable TV provider.

And here’s what is really appalling — I have the sneaking suspicion each side might have factored the COVID pandemic into their decision to enter into this corporate game of chicken. In normal times, if this happened you could go to the local sports bar, order a cold one, and watch the game on the direct network satellite feed, but with the pandemic that’s not an option. That means the ability to use an NFL football game as a pressure point in negotiations is increased by orders of magnitude.

So I say, a pox on both their houses. We’ll figure out how to follow the Browns game, somehow. but I won’t forget the ugly willingness of these two companies to ruin the simple pleasure of watching a big game on the TV.