If you own a house–or if you formerly owned a house–you undoubtedly get them: those annoying but also unnerving texts from total strangers who address you by name and want to engage you in a conversation about selling your home. The texts are annoying because they clutter your text inbox and confirm that no form of communication is truly safe from unwanted solicitation efforts. They are unnerving because they show that, somewhere out in the internet vastness, telemarketers and potential scammers are trying to cobble together bits of information to link your name, your cell phone number, and your property holdings.
So, are these texts part of some fraudulent scheme, or are they legitimate efforts to buy a house? Apparently some house-buying texts fall into one category, and some fall into the other. The scam potential of such texts seems pretty obvious: the scammers want to knit together as much personal information about you as possible, which could be used for identity theft purposes, and hope that if they engage you in a text conversation you will divulge some personal financial information that they use to take your money. It’s hard to believe that anyone would fall for such a scam–but then who would have thought that people would fall for the Prince from Nigeria scams, either?
The article linked above, and a local report from a Columbus TV station, say that some of the texts are “legitimate” in the sense that they are from people who do in fact want to buy your house–or for that matter any house. They are flippers looking to purchase properties at bargain prices, perhaps make a few cosmetic changes, and then sell them. The texts you receive from the flippers are the modern equivalent of “cold calls,” with texts being used because no one owns land line phones any more or answers their cell phone when a strange number shows up. It’s an intrusive way to do business, which is just another reason why those texts are best ignored and immediately deleted without responding. If you want to sell your house, a local realtor who has been part of the community for years and who can give you an informed sense of fair market value is a better and safer option.
One final consideration is that, with interest rates going up and house prices going down, the “legitimate” texts about whether you are willing to sell your house are likely to stop, because no rapacious house-flipper is going to want to buy properties, spend money to fix them up, and then try to sell them at a profit in a down market. That means that, in the future, most if not all of those texts will be from fraudsters looking to cheat you in some way or another. It’s just another reason to be wary of unsolicited communications.