The other day I got a phishing email at work. No surprise there, everyone gets phishing email as a matter of course. But this email was especially insulting because it was clearly age-related, and suggested that the sender was specifically trying to target those of us who have been around the block a few times.
The phishing email purportedly advertised a “New Toenail Clipper.” That’s an immediate ageist tell: the youngsters out there, still possessed of the flexibility that accompanies the dew of youth, probably can trim their toenails with their teeth. A toenail clipper solicitation can only be aimed at the geriatric brigade.
And the email went on to make the intended target audience even more obvious, using phrases like “Do you have pain when trying to clip your nails because of arthritis or other problems?” and noting, in bold face type, that the advertised clipper would make trimming toenails “easy for everyone.” The clipper had an “ergonomic design,” the email said, that would make it “EASY and SIMPLE to clip toenails without painful pressure.” And the clipper even had a built-in light to help those with dim, failing eyesight make sure that they were cropping off a nail and not lopping off a toe itself. And to top it all off, the email offered the opportunity to get this miracle of modern toenail engineering for 57% off.
Why do I know this was a phishing attempt? Because I’ve never done any shopping that would elicit a toenail trimmer solicitation, no brand was mentioned, the email came from an email address that included the word “phamgiang,” and the big inducement was to get me to click on an unknown link. Other than those obvious clues, it was a pretty sophisticated phishing attempt, complete with color photos and without the misspellings you typically see in phishing efforts. The sender didn’t know, however, that this particular recipient would be offended, rather than enticed, by a blatant age-targeted email.
Still, it’s a good lesson: when it comes to phishing, you need to be on your toes.