Walking home from work yesterday, I saw a new sign on the side of a building on Third Street, just across from the Ohio Statehouse. I greeted the sign with an audible groan and a mixture of horror and resignation — horror, because I’ll now have to endure the building equivalent of a Hallmark card every day for weeks to come, and resignation, because that’s just the way the world is these days.
It used to be bad enough with greeting cards, where some anonymous writer labored in a back room to draft trite, generic sayings attempting to capture the sentiments evoked by important events like marriages, birthdays, and deaths, but with the internet and social media we’ve reached a whole new level. You can’t go to Facebook or other social media sites without seeing some meme or posting that is like a bad Hallmark card writ large, and always with the “share if you agree!” command. And now, apparently, even buildings are going to serve as platforms for vapid platitudes that presume to reduce complicated, multi-layered, quintessentially human concepts like friendship and love into a single banal saying that’s supposed to make us nod knowingly and perhaps feel a throb deep inside.
And what’s really appalling is that the tag line at the bottom of the sign is “#AMillionLittle Things.” That’s apparently the name of a new ABC TV show that I won’t be watching. But does that mean that, after this sign is taken down, I’ve got 999,999 more hackneyed sayings to go?
By the way, I don’t care if this is shared or not.