A Weirdly Desperate Ad Campaign

IMG_5926Yesterday I was minding my own business, driving north on Route 315, when I saw this billboard. It stopped my in my tracks, and reminded me — as if I or any Browns Backer needed reminding — of just how lost and pathetic the Cleveland Browns franchise seems to be right now.

What are the Browns trying to accomplish with this ad campaign? It’s February, months away from the start of NFL training camps. No one in Columbus knows Mike Pettine, so why would we trust any assurance he provided? It would be another thing if the Browns had decided to hire Jim Tressel and were running ads featuring him, and it might even be different if the Browns hadn’t changed head coaches as often as Miley Cyrus changes into another raunchy outfit. But neither of those things is true, and a picture of a random guy with a shaved head and beard looking like a hard ass isn’t going to change that.

I also don’t remember anyone questioning the Browns’ toughness. Instead, it was all about talent — which the Browns sorely lack. Get some good players in free agency, have a high-quality draft, and tell me I won’t ever again have to watch Brandon Weedon on a football field wearing a Browns uniform, and maybe I’ll pay attention.

I’m guessing that the Browns are worried that their frustrated and embarrassed fans won’t renew their season tickets, and they are trying to build a little positive momentum. They’re as a needy and desperate as a high school geek searching desperately for someone, anyone, who will go to the prom with him.

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