Doughnut Love

Yesterday, America showed its love for doughnuts and put its money where its mouths want to be.

On a bleak day when the Dow Jones average plunged nearly 200 points on fears that the debt ceiling quandary will not be solved, Dunkin’ Brands Group — the parent company of Dunkin’ Donuts — was a lonely bright spot.  Yesterday, Dunkin’ Brands had its initial public offering.  It started the day’s trading at $19 per share and ended at $27.85 — up a robust 46.6 percent.  Dunkin’ Brands has ambitious growth plans that seek to feed on America’s insatiable appetite for fried rings of dough and expand into new markets on the west coast and in Asia and South America.

Americans — and not just policemen, either — eat billions of doughnuts each year, although our per capita consumption apparently lags behind that of our Canadian neighbors to the north.  We are addicted to consumption of those heavenly circles of doughy bliss, coated in glaze or honey or chocolate icing, filled with fruit jelly or whipped cream or custard, and topped with colorful sprinkles or coconut shavings or chopped nuts.

As for me, I can’t resist a basic glazed doughnut or a simple cake doughnut with dark chocolate icing.  I therefore try to give all doughnut stores a wide berth, lest my waistline mirror Dunkin’ Brands rapid expansion.

1 thought on “Doughnut Love

  1. …..Dunkin Brands Group Inc. operator of the Dunkin Donuts coffee chain is seeking to raise as much as 460.6 million in its initial public offering 15 percent more than the company planned in May….Dunkin Brands is offering 22.3 million shares for 16 to 18 each the Canton Massachusetts-based company said in a filing with the U.S. The company had about 1.8 billion of net long-term debt as of March 26….Snack Sales…Sales at Dunkin Brands increased 9.3 percent to 139.2 million in the three months ended March 26 from a year earlier according to the companys regulatory filings today. In April the restaurant began selling snacks including apple pies stuffed breadsticks and bagel twists….The doughnut chain has more than 16 000 locations in 57 countries under the Dunkin Donuts and Baskin-Robbins brands according to the filing.


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