If clickbait is consciously geared to attract the most clicks from the most people–which is what you would expect, right?–it’s become increasingly clear that I am totally out of step with the mainstream of computer users. I say this because not only am I personally not enticed by the vast majority of clickbait, I can’t even understand why anyone would be tempted to click on this stuff. That is a pretty sure sign of “Old Fart” status.
This reality was crystallized for me when I went to the Google search page on my phone, which features an ever-changing roster of clickbait pieces, and the lead item just below the Google search bar was “Tom Brady Opens Up About Parenting: NFL World Reacts.” This article captured two of the leading clickbait concepts that I’ve identified: it involved a leading sports figure, and the notion of “reaction” to some statement that presumably must have been controversial or otherwise worthy of note. In fact, the only clickbait concepts it was lacking was (1) some celebrity who is unknown to me wearing a bikini or body paint, (2) a strange crime or odd random incident, (3) a “weird trick” to address some health issue, and (4) how the story of a celebrity who has dropped out of public view “keeps getting sadder.”
But, really, who would care about Tom Brady’s views on parenting? The guy is a leading contender for Greatest Quarterback of All Time, of course, but is there something about his family life that makes it particularly compelling stuff? And why would we care about how other people associated with the NFL are “reacting” to whatever Tom Brady had to say? For that matter, why does anyone, other than politicians who are up for election, care about how people are “reacting” to anything? The “reactions” typically just consist of tweets, which always seem to strive to be sarcastic and don’t have much to do with real life.
It would be interesting to know whether the piece about Tom Brady’s parenting thoughts (which I didn’t read, of course) has been a successful clickbait effort, or a failure. If it has garnered a sufficient number of clicks, be prepared for a piece about how Tom Brady has bared his soul about being a dutiful son, or the sports world’s reaction to Lebron James’ thoughts about the importance of eating a good breakfast.