The Cleveland baseball franchise has announced its new team name. After more than 100 years as the Indians, starting next year the team will be called the Cleveland Guardians. The franchise announced the name with a video narrated by Tom Hanks, which you can watch in the article linked above. It’s a pretty generic video for the most part, with lots of standard pictures of Cleveland and people who are proud about that storied city, and a pretty forgettable script, too. But there is one statement in the video that rings true: the most important thing about the team name is the “Cleveland” part. Those of us who have lifelong ties to The Best Location In The Nation and its baseball team are going to root for the city’s baseball team no matter what its nickname might be.
But what about the name “Guardians”? I would have preferred the Spiders, which was the name of a prior Cleveland baseball team, but “Guardians” has its own link to Cleveland and its past. The Guardians are the names for colossal, stolid figures carved into bridges over the Cuyahoga River and featured in a lot of photos you see around Cleveland, so at least the name has that going for it. And it’s a pretty safe, basic choice. Some people have already made fun of it–the Bus-Riding Conservative says Cleveland Guardians “sounds like a prophylactic brand”–but after years of controversy, picking an inoffensive name that isn’t likely to rankle anyone seems prudent.
As for the team’s new logo, below, it looks like something a high school kid would doodle on their notebook during a boring study hall. But there’s still time until next season starts, and perhaps inspiration can strike. I’d like to see those little wings on the bridge guardians helmets put on the sides of the Guardians’ batting helmets, and big close-up photos of the heads of those poker-faced bridge guardian statues put on the outfield fences and elsewhere around the home ballpark. Why not go all in?
So, now I’m a Guardians fan. Who knows? With the team-naming controversy behind us, maybe the franchise can actually start focusing on winning baseball games.