We’ll be heading out to the grocery store to do some shopping this weekend. When we get there, we’ll use a device so familiar to Americans that we typically don’t really give it much thought: a grocery cart. We’ll disengage the closest one from the long line, wheel it in, and start heading up and down the aisles.
The humble grocery cart is such an integral part of the whole supermarket experience it’s hard to imagine one without the other. It’s one of those devices that seems so obvious now, viewed in retrospect, that you’d think it wouldn’t even need to be invented.
But it was, of course. The grocery cart was the brainchild of Sylvan N. Goldman, seen above, who was a grocer in Oklahoma. In the 1930s, Goldman bought the Humpty Dumpty grocery store chain and introduced a number of new ideas–including, most notably, the grocery cart. Goldman came up with the idea in 1937, in his carpentry shop, and his groundbreaking invention received a patent in 1939. His first device was a grocery basket that attached to a frame with wheels. The baskets could be removed and stacked and the frame could be collapsed and easily stored. Goldman formed the Folding Basket Carrier Company to manufacture it.
Goldman’s ingenious idea swept the nation and revolutionized the grocery business. Shoppers who formerly were limited to what they could fit into a handheld basket now could buy even more. Throw in the concept of people driving to grocery stores, and you’ve got the two basic elements of the modern American big grocery store run. Goldman’s daintier device quickly morphed into the big, heavy, honker grocery cart that we all know so well. I do, in particular, because my first job, at the Big Bear supermarket, involved going into the parking lot at the end of the day and retrieving every orphan cart that had been left behind by shoppers and returning them to the store.
So when we will be loading up our cart this weekend, we’ll have Sylvan Goldman to thank. Now, if we only knew the back story of the unlucky shopper who got the first “folding basket carrier” with a rogue wheel . . . .