I’ve written before about the Platinum Stylist, the dedicated professional and perfectionist who cuts my hair and gives me a head and shoulder massage, mini-facial, and hot towel treatment to boot. She’s an exuberant personality, and our appointments always end up being fun encounters where I walk away relaxed, refreshed, and with the best haircut you could possibly get anywhere.
The Platinum Stylist’s real name is Alyssa Rowland, and at our appointment on Thursday she told me that she’s starting up a new consulting business. (Fortunately for me and the rest of her coterie of intensely loyal clients, she’ll continue to cut and style hair.) The Platinum Stylist is maintaining her association with precious metals by calling her company Gold Soul, and you can read about it and the services it offers here. Its focus will be on helping and motivating people to provide exceptional customer service — something that the Platinum Stylist does as a matter of course.
I wanted to give Alyssa a shout-out and a plug because she practices what she preaches when it comes to going the extra mile and because I think anybody who has the guts and moxie to start and run their own business deserves a boost and a pat on the back. Entrepreneurs who believe in what they can offer make the capitalist world go round. I also think, though, that Alyssa and Gold Soul, with their emphasis on service and quality, have identified something important that is increasingly lacking in modern commerce. With goods and products becoming more and more commoditized and “self-serve” the new normal, it’s pretty rare to have any kind of positive service experience these days. And yet, don’t we find instances where we have received fine personal service far more satisfying than the now-standard fare of sterile, rushed, generic treatment?
My conversation with Alyssa and Gold Soul’s website remind me once again of Zen and the Art of Motorcycle Maintenance, a hugely influential book for me that I wrote about in one of my very first postings for the Webner family blog, more than seven years ago. The author, Robert Pirsig, posited that “quality” was a kind of innate characteristic that people could recognize in just about anything — be it art, writing, or hair styling — even if they hadn’t been trained in art criticism or didn’t hold a Ph.D in literature. The core concepts of “quality,” such as care and attention to detail, come shining through.
Although I’ve not seen one of Alyssa’s Gold Soul presentations, I have no hesitation in saying that I am completely confident that they are great. She’s just that kind of person. If you work for a business that is looking to up its game in the customer service department, it would be worth your while to give Alyssa and Gold Soul a call.